In The Know
Up-to-the-minute news for Marketing Communications Students
McKinsey Quarterly
- The promise of multichannel retailing
- China's retail revolution: An interview with Wal-Mart's Ed Chan
- Video: McKinsey conversations with global leaders: Paul Polman of Unilever
- Mastering sales force integration in a merger
- Consumer electronics gets back to basics
- The CEO as diplomat: An interview with Richard Haass
- Bulding private-sector diplomacy: An interview with Richard Edelman
- What shape will the wireless Web take?
- An Indian approach to global M&A: An interview with the CFO of Tata Steel
- Think regionally, act locally: Four steps to reaching the Asian consumer
