Curriculum
Total Hours Required: 36
Core Course Requirements: Four courses are required.
JOUR 820 Marketing Fundamentals for Communicators (3) Offered every fall
JOUR 828 Financial Fundamentals for Communicators (3) Offered every fall
JOUR 829 Marketing Communications Research (3) Offered every spring
JOUR 850 Capstone Course in Marketing Communications (3)
Must have completed J820, J828, J829 and have 30 credit hours in order to enroll in J850
Professional Course Requirements: Students must complete 24 hours of Professional Courses of their choice in the following areas.
JOUR 819 Writing for Marketing Communications (3)
JOUR 821 Integrated Marketing Communications & Sales Strategies (3)
JOUR 822 Database Development and Management (3)
JOUR 823 Branding in Marketing Communications (3)
JOUR 824 Creative Process (3)
JOUR 825 Relationship Marketing (3)
JOUR 826 Innovation in the Management of Marketing Communications (3)
JOUR 827 Marketing Ethics (3)
JOUR 831 Technology in Marketing Communications (3)
JOUR 832 Leadership and Management in Marketing Communications (3)
JOUR 834 International and Multi-cultural Marketing Communications (3)
JOUR 840 Seminar in: ___ (3) May be taken twice on different topics.
Previously offered seminar topics have included:
- Communicating Sustainability Initiatives
- Crisis Communications and Image Management
- Innovations in Media
- Marketing Communications for Non-profit Organizations
- Media Relations
- Social Marketing
- Social Media
- Sports Marketing, Sales and Promotions
