Curriculum

Total Hours Required:  36

Core Course Requirements: Four courses are required.

JOUR 820 Marketing Fundamentals for Communicators (3)
JOUR 828 Financial Fundamentals for Communicators (3)
JOUR 829 Marketing Communications Research (3)
JOUR 850 Capstone Course in Marketing Communications (3)

Professional Course Requirements: Students must complete 24 hours of Professional Courses of their choice in the following areas.

JOUR 819 Writing for Marketing Communications (3)
JOUR 821 Integrated Marketing Communications & Sales Strategies (3)
JOUR 822 Database Development and Management (3)
JOUR 823 Branding in Marketing Communications (3)
JOUR 824 Creative Process (3)
JOUR 825 Relationship Marketing (3)
JOUR 826 Innovation in the Management of Marketing Communications (3)
JOUR 827 Marketing Ethics (3)
JOUR 831 Technology in Marketing Communications (3)
JOUR 832 Leadership and Management in Marketing Communications (3)
JOUR 834 International and Multi-cultural Marketing Communications (3)
JOUR 840 Seminar in: ___ (3) May be taken twice on different topics.