In The Know
Up-to-the-minute news for Marketing Communications Students
McKinsey Quarterly
- Winning the battle for technology talent
- Parsing the growth advantage of emerging-market companies
- Agile operations for volatile times
- Measuring marketing’s worth
- Why bad multiples happen to good companies
- The social side of strategy
- Tapping the next big thing in emerging-market banking
- Understanding social media in China
- Developing better change leaders
- Demystifying social media
