In The Know
Up-to-the-minute news for Marketing Communications Students
McKinsey Quarterly
- The ethanol challenge for the United States
- Are you still the best owner of your assets?
- A new segmentation for electric vehicles
- The use and abuse of scenarios
- Economic Conditions Snapshot, November 2009: McKinsey Global Survey results
- Time to raise the CIO's game
- Motivating people: Getting beyond money
- The promise of multichannel retailing
- Tackling sociopolitical issues in hard times: McKinsey Global Survey results
- China's retail revolution: An interview with Wal-Mart's Ed Chan
