Social Media Marketing Resources
Compiled by Denise Linville with entries from KU J-School students and faculty. Note: This list is not meant to be all-inclusive, but a good starting point for those wanting to learn more about social media.
BooksGroundswell: Winning in a World Transformed by Social Technologies
by Charlene Li and Josh Bernoff (2008)
Provides insight into how the business world is changing, specifically in the way we view brands. Provides a process for strategically incorporating new forms of technology.
The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. www.cluetrain.com (2000)
Ninety-five theses for how businesses can survive/thrive in “newly-connected marketplace.” The Cluetrain Manifesto was ranked #6 on Business Week’s list of top books of 2000. (Good background on early social-media movement.)
The New Community Rules: Marketing on the Social Web
by Tamar Weinberg (2009)
Includes strategies, tools, cases and an etiquette handbook.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott (2007)
The Social Media Bible by Lon Safke and David Brake (2009) http://www.socialmediabible.com
Discusses the tools, players and strategies for social media success. Based on investigation of 200 social media companies and technologies. Supported by Web site with interviews. Safke also writes for Fast Company.
Unleashing the Ideavirus by Seth Godin (2000)
This book shies away from traditional marketing talk and provides insight on developing and marketing ideas so that your customer essentially sells your product for you through dialogue with others.
Blogs
Bob Garfield: www.adage.com
Chaos Scenario posts and link to his new book (2009)
Chris Brogan: www.chrisbrogan.com
Author of New York Times Bestseller Trust Agents (with Julien Smith)
Erik Qualman: http://socialnomics.net/about/
Author of Socialnomics
Gary Vaynerchuk: http://garyvaynerchuk.com/
Author of Why Now is the Time to Crush It: Cash in on Your Passion
Mashable: http://www.mashable.com
Social media news and tips – great for finding up-to-date social media goings-on or providing how-tos.
Message from Michael: http://media-consultant.blogspot.com/
A weekly newsletter produced by Michael Castengera, a teacher at the University of Georgia, and president of Media Strategies and Tactics Inc., a media consultancy group.
Seth Godin: http://sethgodin.typepad.com
Sassy commentaries on marketing, advertising and business practices.
Shel Holtz: http://blog.holtz.com
Offers effective social media and communication tips. Tips are real world and can be implemented right away.
socialmediatoday: www.socialmediatoday.com
The moderated business community for marketers, bloggers, PR and media professionals.
Technorati: www.technorati.com All things blogs
Wiggly Wigglers Really Rural Living: www.wigglywigglers.blogspot.com
An interesting example of the weaving of ecommerce into a blog (as suggested in article on socialmediatoday.com)
Tyson Hunger Relief http://hungerrelief.tyson.com/ Good example of the integration of cause marketing and social media
Statistics
ClickZ: http://www.clickz.com/
The ClickZ Network is a resource of interactive marketing news and statistics to help marketers do their jobs better. Includes newsletters, blogs and job boards… just to name a few.
eMarketer: Digital Intelligence: http://www.emarketer.com/
Research and analysis on digital marketing and media. Be sure to sign up for daily newsletter.
Pew Research Center’s Internet & American Life Project: www.pewinternet.org
The Project produces reports “exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life.”
Awards
50 Best Websites 2009:The Best in the Online World by Time Magazine http://www.time.com/time/specials/packages/0,28757,1918031,00.html
“50 offerings that are indispensable to navigating, enjoying yourself, shopping or just killing time on the Web.” Also available for earlier years.
Effie Awards: www.effie.org
Marketing campaign awards given for “great ideas that work.” Most cases include a social media component as part of an IMC campaign.
Open Web Awards Winners: by Mashable http://mashable.com/openwebawards/the-winners/
Second-annual (2008) awards for innovation in web technology. Nominations/voting for 2009 now in progress.
The Shorty Awards: www.shortyawards.com
The best producers of short content on Twitter. The Shorty Awards are supported by the Knight Foundation. Awards in 26 official categories.
Ethics and Protocol
WOMMA Code of Ethics: http://womma.org/ethics/code/
WOMMA is an official trade association that represents the interests of the word of mouth and social media industry. Its central mission is “to create an environment of trust between consumers and marketers.”
Internet Protocol (New York Times Gadgetwise Blog): by Jenna Wortham http://gadgetwise.blogs.nytimes.com/2009/11/23/a-pair-of-social-media-predicaments/?scp=1&sq=internet%20protocol&st=cse
Answers questions about common “digi-dilemmas.”
Tools
Academic Earth: http://www.academicearth.org/
Free video courses from leading universities, including marketing and social media lectures.
Animoto: www.animoto.com
Highly praised site for producing video pieces from photos, clips and music. Apps for Facebook and iPhone.
eblog templates: www.eblogtemplates.com
Great tool for designing your own blog.
lynda.com: www.lynda.com
Wonderful training tool. Pay a small membership fee and gain access to 1000’s of instructional videos. Each video is broken down to be between 2-15 minutes so you can watch one quickly. Learn Photoshop, Illustrator, Dreamweaver, Indesign, Powerpoint, Flash, HTML, Windows, Final Cut, Garage Band, Excel, Google docs, etc.
Ted: Ideas Worth Spreading: http://www.ted.com
TED features talks from inspirational people from around the globe on a wide variety of topics.
TypePad: http://www.typepad.com/ Free site for creating blogs, micro blogs and communities. Includes tools to share blogs from anywhere to anyone.
WordPress: http://wordpress.com/ Fremium site for blog creation that includes tools to start and share your blog, including widgets and user stats.
Groups
eMarketing Association Network Linked In Group:
This linkedin.com networking group provides timely and relevant discussion topics for electronic marketers.
Social Media Club of KC: www.socialmediaclubkc.ning.com/
A place for anyone interested in social media to join in online discussions and offline meet-up events.
White Papers and Articles
100 Ways To Measure Social Media: by David Berkowitz, November 17, 2009
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117581
List of most common metrics. Good starting point to quantify objectives.
SEOptimise Search Engine Marketing and Social Media: http://www.seoptimise.com/blog/2009/03/25-free-social-media-marketing-seo-ebooks-white-papers-other-downloads.html
Web site created by online marketing firm that specializes in Search Engine Optimization and Social Media. It hosts white papers and other downloads that cover online marketing topics.
Organizations
The AMA–KC is your premier connection to Kansas City’s vibrant marketing community. From events to newsletters to helpful resources, make ama-kc.org your one stop for Kansas City marketing information and opportunities. The Kansas City American Marketing Association is a professional society of nearly 300 advertising, marketing, research, and sales executives.
